Tech Radar| 2026-06-08

From Magic Trick to Maintenance Ticket

David Sterling
Staff Writer
From Magic Trick to Maintenance Ticket

The demo starts. On screen, a conversational agent digests a year's worth of sales transcripts and, in seconds, produces a strategic plan for entering the Latin American market. It writes marketing copy. It drafts emails in flawless Portuguese. The CEO leans forward. This is it. This is the future they were promised in a dozen keynote speeches. They want to buy it. Yesterday.

A week later, the magic is gone. The CEO is back to managing humans. In a windowless conference room, the company's

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